Keywords? Trust Adwords

Cruising along 6-lane expressway that skirts east of Kolkata, the city I grew up in, my mind wandered off to my childhood days. Kolkata was then a pleasant place, not overtly intolerant or arrogant. Life was easy, schools nearby, offices not afar, amenities close at hand. Yet, on occasions when we were to visit relatives outside city’s periphery, plans had to be readied in advance. Road connection beyond city was poor, and so moving about longer distance was cumbersome. Today, many roads have cropped up, many are in making. Places that seemed inaccessible even a few years back, can now be reached without much of a fuss. If this is called rapid urbanization, I feel it has a parallel in the way Google has transformed AdWords. Just as I hardly thought swanky...

What You Need To Know About Ezine Advertising

By far the most effective and cost-effective way of advertising, especially for a new business is ezine advertising. It has 4 distinct advantages… a.It’s easy to reach targeted prospects b.It gives results fast. Typically, you should see results within 72 hours after your ad is published. c.It’s easy to test your ad effectiveness d.It’s easy to calculate your Return on Investment (ROI) Most direct mail companies charge several hundred dollars per thousand mailing, whereas ezine advertising costs anywhere from five ten dollars to fifty dollars per thousand. This is definitely much more cost-effective compare to advertising in magazines. Although it is generally true that response rates to ads is better with higher subscriber count, there...

Finding The Right Log Analyzer

A log analyzer is an essential part of many websites. It basically tells you what is happening on your website. Do you want to know where your website’s visitors go and what they do? If you are an ecommerce merchant it can be quite important to know which ads and which set ups the public likes and more importantly what they react to. But how can you find this information when you do not have a log analyzer? You can. So, take some time to purchase one! Here is one of the reports that many log analyzers provide. They normally provide a report that tells you what paths visitors to your websites have taken. That means that it will tell you which page they arrived at and where they went form there. While that doesn’t seem all that important, it will give...